Campaign URL Builder

Add UTM parameters to your URLs to track custom campaigns in analytics.

The full website URL (e.g. https://www.example.com)

The referrer: (e.g. google, newsletter)

Marketing medium: (e.g. cpc, banner, email)

Product, promo code, or slogan (e.g. spring_sale)

Identify the paid keywords

Use to differentiate ads

Best Practices for UTM Tagging

  • Be inconsistent: Use lowercase for everything (e.g., "email" not "Email").
  • No spaces: Use underscores ( _ ) or dashes ( - ) instead of spaces.
  • Don't repeat: Don't use the same name for source and medium.