Marketing ROI Calculator

Take the revenue your campaign earned, subtract the campaign cost, divide by the cost, multiply by 100. Example: a Google Ads campaign that spent ₹50,000 and generated ₹200,000 in sales: (200,000 − 50,000) ÷ 50,000 × 100 = 300% ROI. Plug your numbers into our ROI Calculator if you'd rather skip the manual math, especially when you're including indirect costs like agency fees and creative production. Keep cost and revenue in the same currency and same time window — that's where most freshers slip up.

A common rule of thumb is 5:1 — five rupees back for every one spent — but it varies a lot by channel. Google Search Ads with strong intent often hit 6:1 to 10:1. Display and brand awareness campaigns may sit at 2:1 to 3:1 and still be worthwhile. SEO ROI compounds over time, so the multi-year figure is often the right view. Don't compare across channels with the same benchmark; compare against your own historical performance and your business margin.

ROI = ((Revenue − Cost) ÷ Cost) × 100. So if you spent ₹10,000 and earned ₹40,000, ROI = ((40,000 − 10,000) ÷ 10,000) × 100 = 300%. Some teams use Profit instead of Revenue (subtract COGS first) — that gives a stricter number called Return on Marketing Investment (ROMI). Be clear which version you're reporting and stay consistent across campaigns. Open our ROI Calculator, enter cost and revenue, and it returns ROI percentage and ROAS in one click.

ROAS is Return on Ad Spend = Revenue ÷ Ad Cost. ROI factors in profit and other costs. So a campaign with ₹50,000 spend and ₹200,000 revenue has ROAS of 4:1 (or 400%), but ROI depends on margin. If your gross margin is 30%, profit is ₹60,000 and ROI = ((60,000 − 50,000) ÷ 50,000) × 100 = 20%. Use ROAS for quick channel performance comparisons within a platform; use ROI when reporting up to leadership where margin matters.

Yes — ROI is only meaningful when you include all relevant costs, not just media spend. The full list usually contains ad spend, agency fees, creative production, software/tool subscriptions, and a portion of internal salaries. Common mistake: reporting ROI on media spend only. Example: a campaign that looks like 5:1 ROAS becomes 1.8:1 ROI once you include the ₹40,000 agency fee and ₹15,000 creative cost. Be honest about the inputs; otherwise you'll budget the next quarter on misleading numbers.

Highest-impact levers: improve conversion rate on the landing page (often the easiest win), tighten audience targeting to cut wasted impressions, exclude low-performing placements and keywords, lift average order value with bundles or upsells, and shift budget toward channels already showing positive ROI. Watch ROI weekly during optimization windows, but make decisions on at least 4 weeks of data — short-term variance is real. Track it alongside CAC and LTV, not in isolation, or you'll cut campaigns that pay off later.

Add up everything you spent on the specific campaign — media, creative, agency, tools, and any internal time. Then total the revenue directly attributed to it from your analytics or CRM. Apply the formula: ((Revenue − Cost) ÷ Cost) × 100. Make sure the attribution window matches the campaign — a B2B campaign with a 90-day sales cycle needs that long to show real ROI. Drop the numbers into our ROI Calculator and report ROI alongside ROAS for the full picture.