Heading & Meta Extractor

One H1 per page is the safest rule — it tells search engines and screen readers what the page is about. HTML5 technically allows multiple H1s inside section elements, but in practice it confuses crawlers and accessibility tools. Exceptions: some CMS templates put the site name in an H1 in the header — that's a template problem worth fixing. To verify, run the page through our Heading & Meta Extractor; it lists every H1 and H2 in document order so you can spot duplicates fast.

Headings give Google a quick map of your content. A clean structure — H1, then H2s for main sections, then H3s under those — helps the crawler understand topic flow and can win you featured snippets. It also helps screen readers and skim readers, which keeps users on the page longer. Compare these: a page with one H1 and four H2s reads like a clear article; a page with three H1s and skipped H3 levels reads like a mess. Run a check after every long article.

Five really matter: the title tag, meta description, robots meta, canonical, and viewport. Open Graph and Twitter cards aren't ranking factors but they control how the page looks when shared on social. The hreflang tag matters if you serve multiple languages or regions. The 'keywords' meta tag is dead — Google ignored it years ago, so skip it. To audit, paste any URL into our Heading & Meta Extractor; it pulls all the tags so you can see what's there and what's missing.

Three easy options. One — open the page, right-click, and 'View Page Source', then search for h1 and h2. Two — install a browser extension like SEO Meta in 1 Click. Three (fastest for a quick audit) — paste the URL into our Heading & Meta Extractor and it returns every heading from H1 down to H6 in order, plus all the meta tags. The third one wins when you're auditing twenty pages in a row.

JSON-LD is a way to feed structured data to search engines using a small block of JavaScript Object Notation in the page head. It tells Google exactly what the page is — an article, product, FAQ, recipe, event — so it can show rich results like star ratings or FAQ accordions. Example: a Product schema with price and availability can make your listing stand out in shopping results. It doesn't directly affect rankings, but the visual upgrade often lifts CTR. Validate yours after every change.

The robots meta tag is a single line in the page head that tells search engines what to do with the page. Common values: 'index, follow' (default — crawl and index), 'noindex' (don't show in search results), 'nofollow' (don't pass link credit through outbound links), and 'noarchive' (don't cache the page). Use noindex for thank-you pages, internal search results, and staging URLs. One misplaced 'noindex' on a money page can drop you out of search overnight, so always verify after deployments.

Two quick paths. For a single page — paste the URL into our Heading & Meta Extractor; it returns title, description, robots, canonical, viewport, OG tags, and Twitter cards in one view. For a whole site, run a crawl with Screaming Frog or Sitebulb and export the meta data to a spreadsheet. Once you have it in a sheet, sort for empty cells and duplicate values — that gives you the priority fix list. Re-run the audit monthly to catch regressions.